Young people today spend more time watching others experience life online, than actually living it themselves. We looked at 18 to 24-year old’s around the world and found that 70% watch around 3 hours of mobile video per day. Burger King wants its customers to get busy living, by putting the fun back into delivery and making every experience social, customisable and interactive. To solve this, we created the Whopper Dares campaign. A campaign that dares young people to get away from their screens and join in the fun, by printing custom dares on the iconic whopper and creating a user-driven activation.