Robertson Winery has developed a strong reputation among South Africans, however the brand needed a new angle to appeal to the home cooks of the world. We saw a way to promote the product that Robertson had never done before by taking consumers on the journey. From gathering fresh ingredients to the perfect Robertson wine pairing. We illustrated our packaging to showcase the wine pairing of Chardonnay with seafood, Merlot with red meat and Rosé with fruit.