We found that Gen Z's have an 8-Second Filter which “helps them to curate their feeds and focus on what matters to them” (Robertson, 2018). We specifically chose to create three separate Instagram stories that show the progression of a night out as users often have the tendency to skip through stories. Our videos, however, would show the continuum of a story which would encourage them to tap back, rather than missing the message altogether. We aimed to show that the fun part of drinking ends at the end of the night and then the consequences start to set in. Our messaging, “you may think you’re old enough to drink, but you’re never old enough to deal with the consequences” focused on the idea that no one of any age should have to deal with what comes after drinking. We took a more personal approach by focusing on real-life stories as we felt that a message from a real person would have a greater impact than a message from a brand.